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HOW FAST FASHION IS KILLING THE SECONDHAND CLOTHING MARKET

INTRODUCTION

Now that Vinted has become mainstream and brands are launching their own secondhand sales sites, it’s tempting to celebrate. Could this mark the beginning of a new era in fashion—one of the circular economy and reduced pollution? Unfortunately, the success of these sites hides a much darker reality: most players in the secondhand market—those who manage the clothes you drop off at recycling bins—are struggling. They are finding fewer and fewer outlets for their goods and therefore no longer have a viable business model.

This article examines the root causes of the problem.

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How can you tell if a piece of clothing will last?

Étiquette de vêtement avec instructions

INTRODUCTION

We’ve all experienced this frustration: a sweater that pills after just three days, or a T-shirt that shrinks after the first wash. In the age of ultra-fast fashion, clothes have become disposable items. But in the face of this flood of low-quality textiles, knowing how to identify quality has become a true act of resistance. This guide gives you the keys to stop buying “a bargain” and start buying a garment that will last you for years.

5-minute read

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Une femme qui tient deux gros sacs Cartier, photo en noir et blanc

Buy less, but better: where to start?

INTRODUCTION

The phrase is on everyone’s lips, but putting it into practice often feels like an insurmountable challenge. How can we resist the allure of constant sales and trends that come and go at a breakneck pace? Buying “less but better” isn’t a punishment; it’s about taking back control of your budget and your identity. It’s about choosing quality over quantity, and durability over the fleeting. Here’s how to make this transition smoothly.

5-minute read

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